William Atkinson

Oxford’s Oriental name change is a mistake

The university's rebrand makes little sense

(Credit: Getty images)

Oxford’s Faculty of Oriental Studies has had a name change: it will now be known as the Faculty of Asian and Middle Eastern Studies. University bigwigs opted to drop the word ‘oriental’ over fears that it might be too outdated and potentially offensive. This is a small-minded attack on a great and important subject. It’s also a distraction from the university’s real problems.

The word’s presence in the faculty’s name hasn’t stopped Oxford from accepting more students from China, India, and the rest of what we once knew as the ‘Orient’ than ever previously – just as Cecil Rhodes’ statue hasn’t prevented the university from having more black students than ever before. So if this name change is unlikely to do much to increase the university’s welcome diversity, what’s really going on?

Professor David Rechter, the faculty board’s chairman, said that many ‘considered the word ‘oriental’ to be inappropriate’. The new name, he said, better reflects the ‘breadth and diversity of academic activity’.

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