Nigel Farage’s latest intervention—declaring that Ukip is ‘going to take the lead making the case for voting to leave the EU in the referendum—neatly sums up the dilemma facing the Out campaign. On the one hand, there’s a danger that if it doesn’t get moving now then the In campaign will have a massive, and possibly insurmountable, advantage by the time the vote is actually called. On the other, if Out is too closely associated with Ukip then it won’t be able to get the 50.1 percent of the vote that it needs to win the referendum. For while Farage might be quite brilliant at motivating the 13 percent who voted Ukip, he also alienates a lot of people too. Indeed, the post-election manoeuvrings against Farage within Ukip were driven by the fear that his controversialist approach was alienating the undecided voters that the Out campaign will need to win.
As I say in the column
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