Isabel Hardman Isabel Hardman

Osborne’s pitch to Sun-reading voters caught up in Leveson row

If this was a Budget for Sun readers, then it hasn’t quite worked out as well as George Osborne might have hoped. The newspaper sounded pretty cheery this morning with its story about the beer duty escalator. But here’s the front page for tomorrow’s edition:

Now, this is clearly as much about Leveson and the newspaper’s industry disgust that it wasn’t consulted when the lobbying group Hacked Off was invited to the late night negotiations as it is about the measures announced today. But there’s also the point that Fraser makes tirelessly on this blog that politicians like to be lazy at best when it comes to talking about debt and the deficit. One of the bullet points reminds readers that the government isn’t ‘paying down its debts’ as David Cameron has said before: ‘Debt! Stands at a mere £1,152,654,000,000’ reads the bullet point.

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