No musician ever went bust overestimating the public desire to hear classic soul. Slapping on a Motown backbeat has revived many a career and made many a star. At the simplest level, what wedding band are you going to hire: the one playing note-for-note recreations of acid-rock wig-outs from 1968, or the one playing note-for-note recreations of the Motown, Stax and Atlantic catalogues from the same year?
It’s hardly evidence of the appalling taste of the music-buying public. If we’re going to play that silly ‘What pop era was best?’ game, then the answer — as any fule kno — is some point between 1965 and 1969, when rock was moving forward at the speed of light, and soul was not just embodying profound social and cultural changes, but was also just about the most beautiful popular music ever made, certainly in the post-Elvis era (I’m undecided about whether Dan Penn and Spooner Oldham or the Gershwins were the greater songwriters).
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