James Forsyth James Forsyth

Obama makes his pitch

Des Moines, Iowa

Barack Obama’s closing video is radically different from Hillary’s talk to camera. Obama’s ad-men have gone for essentially a collection of his greatest hits starting 
with that speech to the 2004 Democratic convention which started it all. The message is light on policy and heavy on personality and Obama’s claims to be able to put the partisan divisions of the past behind him. It is very much the ad of a candidate who is relying on the support of independents, disgruntled Republicans and idealists for victory.

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