Even GB News viewers prefer Starmer to Sunak

Oh dear. Prime Minister Rishi Sunak is no stranger to poor poll outcomes – but a new survey may cut a little closer to the bone. Over 500 GB News loyalists were quizzed on their political attitudes in the lead up to the next general election and the results are now in. Amongst the channel’s devotees, the most popular party of the moment — with a rather comfortable lead – is, um, Sir Keir Starmer’s Labour lot. How times change…

In a weird twist of fate, Starmer Chameleon’s party outflanked the Tories by eleven points after the ‘don’t knows’ were excluded. Almost four in ten viewers backed the reds, while Sunak’s boys in blue garnered support from less than a third of viewers. When pollsters JL Partners broke down the data, ‘current’ viewers were a little more favourable towards the Tories than those counted as ‘recent’ spectators, narrowing the gap between the parties to two percentage points — though Labour still came out on top.