Now animal activists call for ‘vegan friendly’ paint names

If it’s not Just Stop Oil eco-zealots causing havoc, it’s the animal rights activists creating a fuss. Now it transpires that Peta (People for the Ethical Treatment of Animals) is on the warpath – about, er, paint names. Just when you think things can’t get much weirder…

Peta – which ‘opposes speciesism, a human-supremacist worldview’ – has hit out at the prestigious decorating firm of Farrow & Ball over the names of some of its high-end colourants. Criticising the company for the names given to certain shades – Dead Salmon and Smoked Trout being some of the most contentious pigments – Peta has demanded that the firm consider ‘updating’ the names to more ‘vegan-friendly’ options, in order to stop ‘normalising exploiting animals’. Mr S isn’t convinced that the problem lies with paint…

Employing both carrot and stick, Peta’s letter lauded the organisation’s paints for being ‘cruelty-free’, adding that ‘most are vegan’. The animal lovers even suggested that renaming controversial colours could be a ‘fun’ way to appeal to ‘more conscious consumers’.