Simon Hoggart

Noel appeal

Noel appeal

issue 25 March 2006

Deal or No Deal (Channel 4, weekday afternoons and Saturday) is the quintessence of television, in that it is remarkably boring, mildly hypnotic, and stars Noel Edmonds, he of the neatly trimmed beard and the grin that manages to be simultaneously wolfish and ingratiating. Noel Edmonds! He seems like a figure from the mists of television history, like Muffin the Mule or Gilbert Harding. We thought he had vanished decades ago. Had he emigrated? Was he even still alive?

Not only is he still alive but he’s back. He wasn’t gone all that long. It just seems that way. Noel’s House Party died of terminal naffness, but just 17 years ago. Now he is the host of a daytime game show that has become so popular so fast that it has reached the Valhalla of the genre: an early evening slot on Saturdays as well.

The rules are breathtakingly tedious, so you might wish to skip this paragraph.

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