Ryan Coetzee

No, our campaign to stay in Europe will not be ‘Project Fear’

Britain Stronger in Europe launched yesterday at a packed event in East London introducing a range of our Board members including Karren Brady, June Sarpong, Richard Reed, and Caroline Lucas.

Since then, I’ve been asked repeatedly what sort of campaign we plan to run. In particular, people ask:

1. Will ours be a re-run of the ‘project fear’?
2. Is ours the campaign of ‘the establishment’?

I will deal with each, but first, here’s a description of the campaign we will run: we will make a positive, patriotic case that it is in our national interest to remain in Europe because Britain is stronger in Europe and we will provide voters with the evidence to back up that core proposition.

Now, the answers to the two questions some are asking.

‘Project fear’

We will absolutely not turn our campaign into ‘project fear’.

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