Rory Sutherland Rory Sutherland

No one else has the weird levels of self-regard shown by people who appear regularly on TV

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This week, the Labour MP Kim Leadbeater finally put forward the much-awaited bill on assisted dying, which will likely be discussed in the coming weeks. Supporters of the bill have been campaigning on the issue for years, with legislation on the topic most recently rejected by the House of Commons in 2015. This bill, however,

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