In politics you need an effective positive message about yourself and a negative message about your opponent hat resonates. At the moment, Labour has neither.
Its attempt at a positive message is to say ‘we’re on your side’ but this claim now just gets laughed out of court. To borrow a word from the Chancellor, people feel too “squeezed” for this message to be credible.
Labour’s negative message about Cameron is all over the place. Until a few weeks ago, he was shallow salesman. But now Labour seem determined to attack him as a closet right-winger with Brown saying that he did not want to “wake up 24 months from now” (a sure sign that he is planning to hang on until the last minute before calling an election) to find that there was a Tory government cutting education and health spending while enacting “massive tax cuts” for the rich. It is hard to imagine this attack working given that it simply does not chime with reality.
Meanwhile, Tony McNulty is claiming that people have a choice of sticking with a “Labour Government that listens and is on peoples’ side” or going “back to the 70s and 80s however dressed up with Cameron”. But again this attack isn’t going to work and especially not on a day when the Labour party is huddled with the Trades Unions trying to come up with a policy platform that will ensure the brothers’ continuing support for the party.
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