No message, no chance

In politics you need an effective positive message about yourself and a negative message about your opponent hat resonates. At the moment, Labour has neither.

Its attempt at a positive message is to say ‘we’re on your side’ but this claim now just gets laughed out of court. To borrow a word from the Chancellor, people feel too “squeezed” for this message to be credible.

Labour’s negative message about Cameron is all over the place. Until a few weeks ago, he was shallow salesman. But now Labour seem determined to attack him as a closet right-winger with Brown saying that he did not want to “wake up 24 months from now” (a sure sign that he is planning to hang on until the last minute before calling an election) to find that there was a Tory government cutting education and health spending while enacting “massive tax cuts” for the rich.