In May 2013, Rolling Stone polled its readers in an attempt to discover which band might be crowned the worst of the 1990s. The winners – or losers, depending on how you look at it – were Creed, trailed in second place by Nickelback. Eleven years on and Creed appear to have turned that status around, in America at least – Vanity Fair, Vice and Slate have noticed that they have, whisper it, become cool. And Nickelback? Well, no one’s claiming coolness for them: last year they released a documentary called Hate to Love: Nickelback, a recognition of the fact that, outside their fanbase, they are usually mentioned only as a punchline.
They can afford to laugh about it because their fanbase has turned out to be large enough to make them very successful – they’ve spent 20 years filling arenas.
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