Never pour scorn on Croydon

‘So f-ing Croydon,’ was the worst insult David Bowie could think of to describe a person or thing that revolted him. ‘Less of a place, more of a punchline,’ was a recent swipe by Sue Perkins, the Croydon-born comedian who grew up at the tail end of the town’s golden era of rampant employment, ambitious cultural venues and well-endowed private schools.

London’s outermost, southernmost, most populous borough is an easy target for condescension: too brash, yet too poor; too try-hard, yet too lethargic; too ambitious, yet not ambitious enough. As the Croydonian author John Grindrod has written, locals are accustomed to Croydon’s ‘very existence – our existence – provoking outrage’. Croydon, neither London nor suburb, can’t win.

In this gutsy, charming book, Will Noble asks us to think again. He suggests that the national contempt for Croydon as a ‘philistine, materialistic wasteland – a godless place’ is deflected self-loathing, bound up in anxiety about social class.