Netflix’s ‘With Love, Meghan’ is Brand Sussex’s final hope

So here it is, the undistinguished thing, at last. I had hopes that, after its postponement because of the Californian fires, Meghan Markle’s new reality show With Love, Meghan, would quietly disappear from the schedules. These hopes were, as usual, disappointed. Not only has the programme arrived on Netflix as a simultaneous worldwide premiere, but there has been a blitzkrieg of hype that reminds the unwary that the Duchess of Sussex – or ‘Meghan Sussex’ – is a very big, very famous deal indeed.

There has been a gushing interview with People and a New York preview screening for her most devoted fans, some of whom have celebrated the renaming of her forthcoming lifestyle brand As Ever by getting the words tattooed onto their arms. A few media outlets have even been live-blogging With Love, Meghan, treating it with the gravity that most would associate with, say, President Donald Trump having a row