Dear Peta,
Thank you for your recent letter objecting to my campaign to support British livestock farming and encouraging sustainable red meat industry.
I read with interest your argument that consuming red meat is ‘out of touch’ and ‘irresponsible’. I am sure the millions of ordinary Britons who have enjoyed roast beef or a shepherd’s pie will be surprised to learn that they are ‘out of touch’ and with good reason.
The House of Commons recently organised a ‘World Vegan Month’ for restaurants on the estate to promote veganism. There is a World Vegan Month, World Vegan Day and National Vegetarian Week but nothing to promote responsible, sustainable produced red meat such as beef and lamb. It is only fair that we should have a ‘Red Meat Month’ to support British livestock farmers and to promote the industry’s importance to rural communities, the local economy and biodiversity.
One of the greatest challenges facing governments across the globe is how we feed a world population that will reach nine billion by 2050 using existing agricultural land whilst minimising our impact on the natural environment.

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