Naff Britannia, Revisited

Briefly: not content with producing the worst kit in British Olympic history Stella McCartney returns to the well of drivel to tell us that:

“I was aware of the fact that it’s [the Union Flag] something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it – but that was still respectful of its beauty,” McCartney said. “Actually, the colours of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colours to say the same thing.”

Emphasis added and no further comment is required save this: Stella McCartney has certainly managed to differentiate the British team from the French or Americans or Dutch or Russians. Just not in a good way.