Taki Taki

My Swiss Shangri-La

[Photo: Ziga Plahutar] 
issue 11 February 2023

Gstaad

As everyone knows, snobbery is nothing but bad manners passing itself off as good taste. Past American society dames were terrible snobs, until they met their French and British counterparts, who put them in their place. I’m not going to mention any names because most of them are dead, but looking around me up here in the Alps I’ve seen some new horrors, money snobs who promise to make the older type look like nuns.

Mind you, I’m quite snobby myself when it comes to nouveaux riches with bad manners. As Yogi Berra remarked: ‘You can observe a lot just by watching.’ What I see here in Gstaad is a classless society, where the locals are proud to be called peasants while new arrivals feel confused at the lack of an upside-down social structure. This is good old Helvetia, where a farmer is more appreciated than a banker, and I particularly like it in the summer when the wife cuts the grass while the hubby rides the tractor.

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