Rory Sutherland Rory Sutherland

My solution to unfair traffic fines

iStock 
issue 14 May 2022

My driveway now lies in the middle of an ‘Average Speed Check Zone’. It’s a wonderful arrangement – for me – since the slower traffic makes it easier to pull into the road. Yet I am still free to drive through the village like Fangio since average speed check cameras do not record your speed, only time taken between two points. Since I rarely drive past my house without stopping, it barely affects me at all.

It’s symptomatic of a wider problem. To what extent can we truly rely on technology to replace human judgment in the administration and enforcement of rules?

If a traffic camera catches one person a day, that driver is likely at fault. If it catches 100 a day, something else is wrong

The legalisation of Automatic Number Plate Recognition (ANPR) in private car parks has created a predatory breed of car-park operator, who rely more on fining unwitting offenders than on charging for legitimate parking.

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