Iain Macwhirter Iain Macwhirter

My part in Twitter’s downfall

I don't think the tweet that lost me my job would have led to my cancellation had it happened in 2024

Twitter/ X has changed considerably under Elon Musk's ownership (Getty images)

Two years ago, I was the victim of a peculiarly postmodern version of left-wing cancel culture. After joking on Twitter about the Tory government being a ‘coconut cabinet’, I was given the boot by the Herald, a newspaper where I had worked for 20 years. My downfall was swift. People I trusted turned on me ruthlessly. But I don’t think my tweet – whipped up by a handful of performative offence-takers – would have led to my cancellation had it happened in 2024. Why? Because Twitter/X has changed beyond all recognition. It no longer has a chokehold on political culture. Elon Musk has done the world a favour, even if the verdict is out on what X has turned into under his watch. With his intemperate tweets, most recently over the Magdeburg massacre and the AfD, Musk has horrified the progressives who used to populate the platform and hang on its every word.

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Iain Macwhirter

Iain Macwhirter is a former BBC TV presenter and was political commentator for The Herald between 1999 and 2022. He is an author of Road to Referendum and Disunited Kingdom: How Westminster Won a Referendum but Lost Scotland.

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