Boyd Tonkin

Must we live in perpetual fear of being named and shamed?

Current wars, Brexit and Trumpism have sucked us into a vortex of outrage and disgrace, says David Keen – while advertisers make us feel guilty for being too fat or just poor

[Getty Images] 
issue 06 January 2024

You should feel thoroughly ashamed of reading this infamous rag. Or else you might decide to revel, shamelessly, in its critics’ prim disapproval. From political squalls to global wars, David Keen argues that a ‘spiral of shame’ and shamelessness now traps individuals and societies in arid cycles of pain, rage and revenge. Manipulative actors – ‘advertisers, warmongers, terrorists, tyrants and charlatans’ – sell us ‘magical solutions’ to the anguish of the shame they themselves stoke. But they merely pass the burden to other groups, leaving us with more suffering. Keen writes: ‘Such actors do with shame what the Mafia does with fear.’

The author teaches conflict studies at the LSE. He draws on his research in war zones, from Sierra Leone to Sri Lanka and Sudan to Guatemala. This border-hopping reach and his focus on shame as a strategic weapon set his work apart from recent investigations into social-media storms of outrage and disgrace.

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