The Office for National Statistics has updated its basket of goods that it uses to measure inflation, and has added some amusingly middle class items in, including sweet potatoes, liver and melons. Even better is the addition of ‘speciality beer/ale, bottled’ because of the ‘increase in expenditure and shelf space’ devoted to craft beer, and protein powder, a new item that ‘represents a distinct and growing sector not previously covered within the class’.
Does this mean that Britain is becoming a nation of hipster gym bores who alternately boast about their interesting choice in bottled beer that has a kooky label (but that might still be a processed product rather than real ale) and about their love of working out? Next the basket of goods (which ranges from multi-packs of crisps to sandals and from dishwasher tablets to condoms) will feature ‘bowl of cereal’ in its restaurant category.
For those who want to ensure that craft beer retains its place in the ONS basket, Peter Robins wrote a middle-class show-off’s guide to craft beer in the magazine recently.
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