Taylor Swift’s ‘Eras’ tour took the country by storm and it seems Swiftmania has also taken a firm hold of UK politicians. So much so that, barely a day into the return of parliament from recess, an early day motion was tabled to, er, hail the impact of ‘Swiftonomics’ in Britain. Crikey. You couldn’t make it up…
The rather curious entry on the parliament website came to Mr S’s attention after new Lib Dem MP Tom Gordon took it upon himself to heap praise on the ‘economic impact of Taylor Swift’s Eras tour’. The secret Swiftie has lauded the ‘estimated boost of nearly £1bn’ to the UK economy, gushing that:
The concept of Swiftonomics [is] a demonstration of how cultural events can drive significant economic activity across multiple sectors… The tour’s presence in cities such as London, Liverpool, Edinburgh and Cardiff has led to increased tourism, job creation and location business growth.
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