Dot Wordsworth

Mind your language: Frack vs frag

issue 10 August 2013

‘Frankly, my dear, I don’t give a frack,’ replied my husband unwittily when I asked how he’d feel if shale gas was discovered at the bottom of our garden. But he did illustrate why the word has proved so good for campaigners. Someone at Balcombe had painted a sign saying: ‘Frack off.’

The word enables the debate. Quibbling about hydraulic fracturing would hardly have had the same impact. In this way, fracking serves the same purpose as did bonking in the 1980s, when it purported to supply a non-moralistic term for the act. I am not sure the illusion lasted, for the parallel case of bunga bunga in Italy soon enough suggested dirty old men.

However, fracking positively benefits from its taboo associations. It is as if the oil companies frack you up, like Larkin’s mum and dad. Only the tiniest change to that taboo term admitted it into print.

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