Dot Wordsworth

Mind your language | 19 January 2008

Dot Wordsworth on the dubious sales tactics of menswear catalogues

issue 19 January 2008

I caught my husband perusing a menswear catalogue. I don’t know where he got it. It can’t have been sent to him. It was the kind that leans towards nightshirts and Barathea blazers. The language used was extraordinary. The ‘striking set of gentleman’s pure silk-club ties’ — ones with thin stripes — would be, it assured the purchaser, ‘sure to receive the nod from the doorman’. If by chance it matched the real tie of the club in question, perhaps more than a nod.

Can men really think they’ll be taken for clubmen and gents by sending a cheque for £30? The market envisaged has clearly been around a bit: The Waist-Eze corduroy trousers possess ‘discreet elastic insets in the waistband and “give” for driving or sitting’. Yet the buyer is imagined to possess a social insecurity of an alarming size.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in