James Forsyth James Forsyth

Miliband must define himself – before the Tories do it for him

issue 29 September 2012

After the tribulations of last year’s conference, few in Ed Miliband’s camp would have dared hope that he would turn up this year as the only major party leader totally secure in his position. For the first time, his main challenge will not be to cut through the chatter about whether he is up to the job or not. As one aide puts it, ‘It’ll feel like his first conference.’ It is certainly his best chance yet to give the country a sense of what he would do as prime minister.

I understand that Miliband has two main aims for the next week. The first is to give people a sense of who he is. He needs to escape from the shadows of his brother and father to craft his own persona. One friend says that Miliband will ‘want to tell a story about his political character’.

The second aim is to give voters a sense of what the big initial reforms of a Miliband government would be.

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