Everything is a journey now, especially if it involves failure. The X Factor rejects, people having disasters as they build their own homes on Grand Designs, they’re all on a journey. ‘It’s been an incredible journey,’ they say, watery-eyed as they reflect on what is, in truth, a shameful mess of their own making.
Very much in this vein, a new communication from Lambeth Council has come through my door explaining ‘the recycling journey’. Bear with me, because I want you to come on this journey in order to fully grasp the beautiful symmetry of what Lambeth has achieved.
Imagine a flow chart made up of eight photographs. The first is of a smiling, relaxed-looking householder in cargo pants and flowery blouse putting a large bag of recyclables on to the pavement outside her house. I’m assuming the message this is meant to send is that, like sex, recycling is very much an activity that anyone can take part in.
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