Have you Herd?
If you haven’t already done so, buy a copy of Mark Earl’s Herd: How to Change Mass Behaviour By Harnessing Our True Nature
It sounds sinister, but there’s not much harnessing in it and lots of exciting ideas about what it is to be human. Mark’s thesis is that we’re basically group animals, like chimps, and that ideas and fashions spread not as a direct result of some ad campaign, but because of our instinctive desire to mimic each other.
Disagree with half of it, enjoy reading all of it
TRY 3 MONTHS FOR $5
Our magazine articles are for subscribers only. Start your 3-month trial today for just $5 and subscribe to more than one view
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in