Magnus Linklater

Making the running

Journalists’ memoirs tend to be as transitory as the great stories they so lovingly recall.

  • My Paper Chase: True Stories of Vanished Times

    Harold Evans

    Little Brown, pp. 528

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Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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