Majority of Brits believe UK is heading in wrong direction

Sir Keir Starmer hasn’t exactly had the easiest start to his premiership – what with the recent riots, the country’s financial woes and today’s move to activate emergency measures in prisons. And now it appears that the PM’s popularity with the public has taken a hit too. New Ipsos polling reveals the Prime Minister’s net favourability rating has plummeted from his post-election score of +7 to 0. While Starmer is still the most-liked politician in the poll – and has a higher score than the likes of Boris Johnson and Rishi Sunak two months into their premierships – it transpires that more than half of Brits believe that things in the UK are going in the wrong direction. Talk about a short honeymoon…

In a rather poor result for Sir Keir and his Starmtroopers, it transpires that barely a fifth of Britons believe the country is headed in the right direction, according to data collected from 1,148 adults between the 9-12 August.