President Emmanuel Macron was in an expansive mood this week as he presented his vision for France 2030 from the Elysée palace before an audience of business leaders and students.
Macron is incapable of brevity. In a slick production that must have cost a fortune, presented to a fawning hand-picked audience, he spoke for two hours. His elocution was framed by a slick, Tik-Tokish video recalling the 30 glorious years of French economic growth and grand projects after the war.
Macron is nothing if not busy. He’s just been on a series of pre-election grand tours, dispensing billions of euros in promises like confetti. That includes a proposed repair of a national education system on its knees and of a criminal justice system overwhelmed by extremism and gang warfare. It didn’t land well: voters turned out everywhere to jeer him.
So nothing was left to chance as he described his €30 billion (£25 billion) build back better – sounds familiar – project, which certainly isn’t lacking in ambition, even if the details remain obscure.
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