Jeremy Clarke Jeremy Clarke

Low life: Why on earth does a DIY store need a ‘greeter’?

issue 22 June 2013

‘Good morning, sir!’ said Wendy: black shirt, green craftsman’s apron. The idea of having a person loitering by the entrance to greet and welcome the customer has spread from trendy California-based clothing-chain outlet Hollister to the DIY megastores. Whereas the Hollister’s fashionable fluffers are nature’s last word on female pulchritude, Wendy’s attraction was that she probably does what it says on the tin, and would be a lot more comfortable to lie on.

I was acting chauffeur for two elderly cousins, combined age 174, both unsteady on their feet, listing to port, disoriented, flatulent, myopic, deaf, inarticulate, forgetful, yet hell-bent on shopping for garden furniture.  I shooed them in through the automatic sliding doors, and on past the effusive Wendy.  It was a table and chairs they were seeking, ideally made of illegally logged rainforest timber, assembled by indentured labour, and sold on to the general public for next to nothing.

Immediately in front of us, stretching away to the horizon, beyond which the curvature of the earth obscured the fullest extent of the range, were acres and acres of garden furniture set out in little circles beneath sunshades and awnings. All I had to do now was gently realign them and aim them at it, like a greyhound slipper at a coursing meeting.

That done, I turned to Wendy. I was Hank Marvin, I said. Did she know anywhere in the area where I could get a coffee and a bite to eat? Wendy knew the perfect place, she said, not three minutes’ walk from where we stood. In fact she’d go as far as to say it was her favourite place to go and eat in all the world. If she could afford it, she’d go there every day.

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