Jeremy Clarke Jeremy Clarke

Low life | 28 April 2012

issue 28 April 2012

About once every six months I drive to a house to pick up a box of six sealed tubs of aloe vera juice. These tubs are not, I hasten to add, for your do or die low life correspondent. No doubt I have lost enough credibility already with last week’s cake forks. If I confessed to trying to prolong my low life by taking top spec aloe vera juice, it would probably and rightly be the end.

For this is what the advertising pamphlets of this pyramid selling company brand hints at. Without actually coming out and wildly promising it, the subtle impression created by the PR firm responsible for these pamphlets is that drinking the stuff will energise and lengthen your life. It will also grant you serenity of mind. The cost of a single tub would, I’d guess, keep a small rural African village in manioc root for about a year.

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