Dot Wordsworth

Loud and clear

issue 21 July 2012

On the matter of a referendum (not, of course for British people), the Prime Minister said recently that he hoped the Falkland islanders ‘will speak loudly and clearly and that Argentina will listen’. This seems to me an example of hypercorrect speech, parallel to the tendency of people whose social insecurity overwhelms their grammar to say: ‘It was given to my husband and I’.

Not all adverbs end in –ly. Loud and clear is a well known phrase, made more popular in the 20th century by the wireless response to the enquiry ‘Do you read me?’ But loud as an adverb has a history of more than 1,000 years, fortunately for Keats, who would otherwise have had to write of hearing Chapman ‘speak out loudly and boldy’.

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