Niru Ratnam

Losing its edge

issue 03 March 2012

Last November the Museum of Contemporary Art in Los Angeles held its annual fund-raising gala. Previously the event had used the tried-and-tested formula of wheeling in celebrity hosts such as Lady Gaga to try to persuade the great and good of Los Angeles to part with cash to fund the museum’s programme. This time, however, the museum changed tack, and appointed the performance artist Marina Abramovic as its creative director. When the guests, who included Kirsten Dunst, Pamela Anderson and Will Ferrell, turned up, they were asked to don white lab coats. They were then led to their tables, many of which featured a live human head poking up through the middle, revolving like a Lazy Susan. Other tables had as their centrepieces naked performers lying underneath skeletons.

Before the main course Abramovic read a manifesto proclaiming that each guest wasn’t ‘just here as a guest of another gala’ but was in fact ‘an experimenter in a strange lab’.

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