Isabel Hardman Isabel Hardman

Lord Ashcroft’s poll shows a swing to Labour in Tory-held marginal seats

One of the most fascinating things about Lord Ashcroft’s latest poll is not its content, but who in the Conservative party will be reading it. Naturally, those trying to hold onto or win in the marginal seats that the peer has polled will be very interested (but not cheered) by the findings. But besides those with a personal stake in individual seats, there will be two groups of MPs: those who comb through the full datasets that Ashcroft produces, and those who do not. These are, respectively, the pragmatists and the optimists in the party, and they naturally have quite different views of what will happen next May.

The optimists compare the two parties’ momentum, and judge that the Conservatives have the upper hand, with a good drip-drip of statistics that suggest their policies are working, and a better hearing in the press. They may feel that Labour’s summer tour, branded ‘The Choice’, is struggling to cut through, although it would be foolish for anyone to think that this has much to do with Labour’s campaign machine or the Tories’ ability to counter-attack: the simple truth is that with such a febrile international scene, few are paying attention, and rightly so.

But the pragmatists, who are numbers types hailing from the City and have less enthusiasm for feelings, will be reading the latest poll, and feeling even less like optimists than they did before the day got going.

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