Is there anyone left who’d still be mortified to have it known that they’d purchased, or maybe even benefited from, a self-help book? In recent years, the genre’s gone mainstream: Jordan Peterson’s 12 Rules for Life bestrides the bestseller lists, alongside titles on the Danish, Finnish and Japanese secrets to health and happiness, and the life-changing magic of tidying up; Alain de Botton embraces the label, while most ‘big ideas’ books, from Malcolm Gladwell to Yuval Noah Harari, are at least partly self-help in disguise. This is all to the good: we shouldn’t mourn the era when the key signifier of a book’s merit was that it should be impossible to extract anything useful from it. (That attitude would have been alien, incidentally, to the philosophers of ancient Greece and Rome, who intended their work to be therapeutic.) Moreover, we talk more freely these days about mental health. Admitting that you might want to be happier or more fulfilled than you currently are no longer defines you as a hopeless loser, or an American.
Oliver Burkeman
Literary therapy
issue 29 September 2018
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