Lindt has opened a ‘first of its kind’ flagship store at Piccadilly Circus. Roger Federer was wheeled out to cut the ribbon. It features the UK’s largest Lindt truffle pick ’n’ mix counter (a snip at £6.50/100g), a ‘barista-style’ hot chocolate bar and an ice cream station. There’s even jars of chocolate spread for those who consider Nutella lowbrow.
Lindt’s CEO for UK and Ireland, in that PR corporatese that sounds like guff to everyone except his marketing department, said: ‘With 2025 marking Lindt & Sprungli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide.’ It’s enough to make me crave Quality Street.
It’s fairly obvious what’s inspired them.
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