Tanya Gold Tanya Gold

‘Lifeless and necrotic’: Native at Browns is an ode to joylessness

Billy Downes and the interiors to Browns Fashion 
issue 21 August 2021

Browns is a famous fashion boutique in deepest Mayfair. It occupies a curved cream townhouse on Brook Street, which seems sunken and shuttered. Perhaps it is the lingering effects of the pandemic or because it’s late summer, but the interior — carefully designed over multiple eyries over many floors, like gold teeth fallen on a garden — feels lifeless and necrotic. High fashion needs joyful people to wear it (or at least people pretending to be joyful, which is more usual) and here there are none.

Perhaps they are all in the south of France? Perhaps they never existed and were invented so the rest of us, regarding their perfection, would buy cheap moisturiser and cheap knickers? I don’t know anyone who would pay thousands for a dress made of recycled fashion labels to illustrate the excellence of sustainability — it is pointed out to me on the ground floor, exhibited like Ozymandias — but that doesn’t mean they don’t exist.

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