Aidan Hartley Aidan Hartley

Life among South Africa’s nouveaux riches

Life among South Africa’s nouveaux riches

issue 11 May 2013

Not long ago Cyril Ramaphosa, probably South Africa’s future president and ANC leader, attempted to buy a buffalo.

It was at an auction for hunters and game ranchers. He bid £1.3 million and, incredibly, lost out to another tycoon. At the same event he still managed to spend another million pounds on game species for his ranch — but later he apologised in light of the fact that South Africa is a ‘sea of poverty’.

One South African who is unapologetic about his bling and conspicuous spending is Kenny Kunene, who famously held a birthday party at his ZAR nightclub in Johannesburg at which guests ate sushi off the body of a young model wearing nothing but lingerie. The bar bill came to £47,000 — for champagne and Chivas Regal, mostly.

These are South Africa’s ‘black diamonds’ — the class of rich blacks who have appeared since the end of apartheid nearly two decades ago.

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