Liam Fox has launched a series of ‘One Minute Fox’ videos in which he sets out his position on various hot issues from the threat of fundamentalism to welfare reform.
He unveiled the series – which he says will become more controversial as the election approaches – to a group of Conservative MPs this evening. Intriguingly, none of the videos mentions Conservatism or have any party branding, but they are branded in his own name, which may of course come in handy in the future.
Cynics might say that the videos are about a future leadership campaign, but the explicit aim is to communicate Conservative ideas to undecided voters without putting them off right away- and to do so in a simple and quick format that they’ll actually watch. Fox wants to encourage his party to communicate more using social media – perhaps we’ll see other One Minute MPs popping up soon – you could call them the Minutemen.
Britain’s best politics newsletters
You get two free articles each week when you sign up to The Spectator’s emails.
Already a subscriber? Log in
Comments
Join the debate for just £1 a month
Be part of the conversation with other Spectator readers by getting your first three months for £3.
UNLOCK ACCESS Just £1 a monthAlready a subscriber? Log in