Rory Sutherland Rory Sutherland

Let’s rethink the working week

People are often more productive when they work fewer hours

John McEnroe probably wouldn't have bothered with tennis 15 years ago (Photo: Getty) 
issue 25 April 2015

Whenever I hear the phrase ‘hard-working families’ a little voice in my head asks ‘what about the lazier, chilled-out families? Shouldn’t we think about them too?’ If Cameron simply abandoned this Stakhanovite fetish and announced Britain’s move to a four-day working week, he could win the election outright.

It may take decades, but the work week is due for a rethink.

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