Rory Sutherland Rory Sutherland

Let’s appoint a Ministry of Scandalous Ideas

Plus: Miliband could solve all his problems by appointing Ed Balls to be his grilled tomato

issue 03 January 2015

My children have a phrase called ‘fomo’ — which stands for ‘fear of missing out’. It is a constant, mildly paranoid anxiety, exacerbated by social media, that all your friends are having a much better time than you are.

There is a related problem in government, I suspect, called FODM — or ‘fear of Daily Mail’. The effect of FODM is to limit the range of political discussion and opinion to a narrow range of predictable, non–controversial possibilities for fear anything more interesting might allow the media to manufacture a scandal.

This is where, unexpectedly, I sympathise with Russell Brand. In fact it was from a Brand podcast that I first heard the phrase ‘Overton window’. This defines the narrow scope of political ideas which can be entertained at any one time without career-threatening consequences. One reason for the rise of Ukip is the disappearance from mainstream politics of a caste of oddballs and nut-jobs (Benn, Rhodes Boyson, Willie Hamilton, Nicholas Fairbairn, etc); these people were extraordinarily valuable, not because you would want anyone to enact their ideas, but because their views gave everyone else the licence to entertain mildly odd ideas which seemed sane in comparison.

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