Lib Dem internal documents leaked to the Spectator warn that the party has no branding strategy, staff ‘lack research literacy’ and campaigns are based on ‘received wisdom’ rather than any evidence that current tactics are working.
I’ve been passed a presentation seen by aides close to Nick Clegg, staff at Lib Dem HQ, MPs and SpAds over the past few months which is damning about the party’s preparations for 2015. These slides cannot have made particularly comfortable reading for staffers and parliamentarians:
(Click on each image to view a larger version)
The presentation paints a picture of a party operation where ‘staff lack research literacy and capacity to analyse data properly’, the impact of campaigns isn’t measured – the most damning line is ‘we have little valid evidence that our tactics actually work’ – and there is ‘no branding strategy’.
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