You don’t need headphones to appreciate, and catch on to, the unique selling point of radio: its immediacy, its directness, that sense that someone is talking to you, and you alone. In fact, if anything, headphones take away from radio’s ability to reach out to the isolated and the lonely, to create that connection between you, the listener, and that someone else, the person behind the mic. With headphones the voice gets inside your head, but it’s not like having a conversation. That USP also explains why listening in the car works so well, creating a companionship while driving alone along a road empty of human contact, surrounded by fast-moving machines. You need that voice to reassure and remind, keep you focused and aware.
Behind the wheel is also where you’re most likely to experience the serendipity of switching on and hearing something that suddenly speaks directly to you, the words moving beyond just hearing into a much deeper connection, a resonance.
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