Last orders for the great British regular

The regular’s stage is the fetid pub carpet, the creaky floorboards, the cramped smoking area where they can sneak a shot between rounds. Their audience is the jaded, spotty bartender, the unsuspecting family looking for a quiet Sunday lunch, and any poor soul too cowardly or inebriated to walk away. Regulars are the backbone of the British pub trade, but their time has come to an end. Gen Z has rung the bell for last orders.

A recent survey found that 43 per cent of 18-to-34-year-olds have given up booze altogether. Thirty-six per cent of that same demographic are using non-alcoholic substitutes to curtail their drinking, and ‘bingeing’ – drinking more than four pints in one sitting – appears to be on the decline. In short: booze is out of fashion, and so is the pub regular.