David Blackburn

Labour’s spin machine needs a service

Has Alastair Campbell lost his touch? In his heyday, Labour’s spin was mesmeric, with the godlike Campbell blowing smoke and manipulating mirrors. Now their tactics are as obvious as Britney Spears. Having prepared the ground with Piers Morgan last weekend, Brown will attempt to divert attention from the dreadful state of the economy; his government’s collusion in torture; the steady increase of casualties in Afghanistan; the Labour party having a slanging match before the Chilcot Inquiry; Argentine posturing; James Purnell’s awkwardly timed resignation; and indeed the spectacle of Brown himself doing a Derek and Clive skit in the nude, which, if you want to make eating Sunday breakfast impossible, will be splashed across the Observer.

Alas, Brown’s electoral language is more sobre – a mixture of platitudes and invective. The Tories are “hateful” and “rich”, whilst Labour stands for ‘the many not the few’, a ‘stable recovery’ and ‘protecting jobs’.

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