Alex Massie Alex Massie

Labour’s Secret Weapon: Stupidity

I don’t think this is a very good idea:

Senior staffers in Ed Miliband’s office started briefing Scottish hacks last night that Miliband is now going to take a much more “hands on” approach to the campaign. Miliband has only made one, brief appearance in the campaign so far. But he and Ed Balls are due to be in Scotland this week to push a more strident “anti-independence” message.

I suppose it’s possible that this might resurrect Labour’s fortunes but it seems unlikely. And that’s partly because Labour have run such a drab, dreary, depressing campaign. Their principle approach to policy has been to thieve stuff from the SNP and rewrap it in Labour cloth, trusting that voters will think it belonged to Labour all along. At no point has Labour made much of a positive case for themselves.

That being so, it seems strange to conclude Labour’s problem is that it hasn’t been negative enough or has just targetted the wrong people.

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