Lloyd Evans Lloyd Evans

Labour’s PMQs strategy: the Super-Vulnerable Voter ploy

A sombre and muted PMQs this week. Dame Joan Ruddock raised the issue of benefits and asked David Cameron if he was proud of his new reforms. Tory backbenchers cheered on the PM’s behalf.

‘Then would he look me in the eye,’ Dame Joan went on, ‘and tell me he’s proud to have removed all disability payments from a 10-year-old with cerebral palsy.’

This tactic — the Super-Vulnerable Voter ploy — is highly manipulative and highly reliable. But Dame Joan had forgotten something which Mr Cameron is unlikely to forget. Explaining his reform of the Disability Living Allowance he glared angrily at her. ‘As someone who has had a child with cerebral palsy I know how long it takes to fill in that form.’ There was a touch of fury in his reddening cheeks as he finished his answer. Dame Joan sat down chastened.
  
Mr Miliband tried the same tactic.

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