Steerpike Steerpike

Labour’s lame ‘same-name’ email campaign

‘Labour has vowed not to feature Prime Minister David Cameron on billboards ahead of the general election,’ reported the BBC last month. ‘The party said it would focus on issues rather than personalities. and not use negative personal campaigning.’

It seems that has not stretched to the party’s email campaigning though. Steerpike’s inbox has been inundated with fundraising emails from all of the parties, but a particularly naff example is doing the rounds today. Labour appear to have enlisted the help of people with identical names to Tory leaders to send out emails. Such as:

I couldn’t resist jumping on the bandwagon here! I’m a Labour Party member of 25 years’ standing. I am furious with what the other George Osborne has done to our country, and I urge you to help me get him out of government … Yours sincerely, George Osborne (not that one!) —–Forwarded email—– From: David Cameron Subject: I ❤ Labour Sent: 10 March 2015 Hi Mr Steerpike — my name is David Cameron.

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