Labour’s attempt to get on first-name terms with voters backfires

Oh dear. Spare a thought for whichever bright spark at Labour HQ is responsible for today’s email on the EU referendum. The message — which has been sent out to party supporters — asks voters to help Labour campaign to remain in the EU.

To do this, they are keen to take the personal approach — inviting readers to share the reasons they will be voting In. The email also urges recipients to donate money. Alas, a technical glitch means that the email has struck the wrong chord with would-be supporters. Instead of individually addressing each email to the recipient by name, all the emails begin with ‘Dear Firstname’:

A second email has since been sent out presumably with the aim of correcting the technical blunder. Alas, this email also begins ‘Dear Fristname’. Mr S advises the guilty party to step away from their computer before they make the situation any worse.